When industry left Malmö to its fate the city started building for the future at Western Harbour, or Västra Hamnen
in Swedish. This former heavily polluted industrial area has been regenerated into an attractive residential and business district that runs on 100% local and renewable energy, has low energy housing and buildings and living green roofs. If anywhere in Malmö symbolizes the city’s transformation into a sustainable city it is Western Harbour.
In order to identify the needs and demands of the users we first designed a questionnaire and started with a set of interviews from the local residents as well as people who on regular basis spend a significant number of hours in Västra Hamnen like students, teachers and professors, business men and women, business owners, and etc.
For the next step, we designed a design game.
The game was a board game that had different situations and possible scenarios in the form of cards.
This game was a multi-purpose game. It was designed to allow us to discover the needs of the users even the ones they did not know or remember to mention or simply didn’t think it was relevant. It also helped us communicate design ideas with the users and provided us with a common language to use and explain the “what”, “why”, and “how” of the design ideas.
The main issues raised were that there is only one supermarket in the area and it does not deliver.
Also another major issue wes that bikes are not allowed in the supermarket becuase of security issues and that they are not clean. Customers usually have a bike and ofter shopping they have problems carrying the items they just bought with the bike.
We proposed a scenario that both meets the demands and needs of the users as well as the concerns of the supermarket.
The supermarket (IKA MAXI) would provide a separate entrance for bikes.
At the bike entrance, they can clean the wheels as they go through and should they need any supplies for their bike, they cam pick them up here. There is also s service platform and bike-techs to help with installations or fixing of the problems.
All major supermarkets in Sweden offer the self-scanning service as well as self-check out to their member costumers. The costumer scans their membership card and one of the cordless scanners from the rack activates and they can pick it up and scan the shopping items or just check the prices. At the end, the costumer simply places the scanner back on the rack at the self-checkout section and swipes her card on the self-checkout machine and all the scanned items appear on the screen and she can pay and leave the supermarket.
In the case of our Bike Friendly
IKA MAXI, there is a scanner rack at the bike entrance as well and the costumer with the bike can pick up her scanner there.
Then they can pick up their groceries and other needs, scan, and place them in the bike’s basket or saddlebags and not to have the problem of “ How to carry all the shopping with the bike ”
. Because now they know exactly how much room they have and how much they can carry.
At the end of the shopping they can return the scanner at the station in the self-checkout area.
And exit through the - already existing - security checkpoint system.